Leading modules


Module 4 “How do I make myself heard?” – Communication

Unit 1: Understand yourself for better communication
Identification of the emotions underlying the exhibitions

The band The Cardigans has a song called Communication”. This song reminds us that communication is pure emotion. Regardless of what we want to convey and the type of our audience, the emotional factor must always be taken into account. Furthermore, music as a communicative resource is always a success. Listen, what does it suggest to you? https://www.youtube.com/watch?v=_wu1V30YLro

Do you know that it is impossible not to communicate? Every second of our life we are transmitting, we are communicating. People communicate primarily through:

a) Verbal communication; related to the word.

b) Non-verbal communication; related to emotions, body and image.

If you want to make a presentation successful you should care about what you say as well as how you are transmitting the words. It is important to plan and practice the oral presentation but is also essential to be aware of your emotions. For what?

To be aware of our feelings at the time of display. How does it feel to think that you have to address an audience? People have hundreds and hundreds of emotions. The Psicól o go Paul Ekman talks about 6 basic emotions thanks to which we have survived and developed as a species. Surely, you’ve seen Inside Up (Ekman was a Pixal advisor to make this movie). It is essential to know that we all have emotions and that these are not good or bad, they ARE NECESSARY. The important thing is what we do with them. The six basic emotions are:

  • Joy: If we feel joy the body and mind will be prepared to make a good presentation. Feeling joy does not only mean being happy; tranquility and security are joyful emotions.
  • Sadness: If we feel sadness, the mind is warning us that we must stop to reflect and think about what causes us sadness. Perhaps we have a bad memory of another presentation we did in which something went wrong and our mind tries to warn us and protect us from another bad moment.
  • Fear: Fear is the most common emotion when having to make an presentation. We feel a sense of danger or threat that generates a sense of alarm in our body and in our mind. It is a normal emotion. Thanks to this emotion we will be more aware and will prepare more for the presentation. We need to prepare and feel confident in order that fear is not an obstacle.
  • Anger: You may feel angry at the thought of having to make an presentation. You have to know that anger is an emotion that mobilizes a lot of energy in a short space of time . It is advisable not to not think about what we dislike and focus on our goal. We must transform that force that gives us anger into something like; I will get it !!!
  • Surprise: Surprise is an emotion that prepares us for action. It will be very present in all your intervention since the mind wants to be prepared for any spontaneous situation such as an unexpected question or a technical problem. Keep calm because thanks to It you will be ready to react. Furthermore, surprise will also teach you everything you are capable of. It will seem when you finish making a brilliant Presentation you will say to yourself something like this: “Wow, how well you did it!
  • Disgust. You might think that disgust is a basic emotion. Well, it is. Disgust can be measured in many ways including a situation, a behaviour or even a person. Instead of disgust, we often use the words rejection or contempt. If the rejection or contempt appears in your presentation, take it as warning, information about something that happens in you or that someone or something generates within you but do not get carried away by it.

Surely you have heard of Emotional Intelligence. Among other aspects, this intelligence is based on the proper management of emotions. In communication emotional management is essential to:

  • Know and properly manage our emotions and thus, be able to successfully develop an presentation. This management must be carried out before, during and after the presentation.
  • Know how to share the emotion we want. The audience as well has emotions. Before sitting down to listen to you, each of them has arrived with their emotions. While they are paying attention to you, emotions are also generated and when you finish and new feelings appear.  You must take into account all these emotional aspects and, above all, you must ask yourself.table of emotions
    • What emotion do I communicate from?
    • What emotion or emotions does my audience have?
    • With what emotion do I want to be heard?
    • What emotion do I want you to leave with?

    This table contains various emotions that can influence communication. Analyzing each of them helps to structure and transmit a message effectively.
    Communication has to be adaptive; it must know how to be flexible and resolve the demands of the audience.

    There can be several emotions that are generated in an intervention. It will depend on the theme. But remember that it is the theme that can generate anger or sadness, not you as a speaker.
    Also, remember that it is very positive that the end of your intervention if you start will generate a little joy (hope, tranquility, security, etc.).

    In definitive you have to know that EMOTIONS ARE CONTAGED, so you have to be very aware of what emotion you want to spread and communicate coherently.

    To do this, choose well the words to be spoken and accompany them with consistent postures, gestures and facial expressions.