Leading modules


Module 3 “Where am I going?” – Visioning

Unit 1: What is Visioning
What is vision?


vision-without-statement action

What is Vision?:

In a nutshell…

The vision of an organization/business refers to an image of what this organization/business wants its future to look like.

What is Vision Statement?:

In a nutshell…

A short sentence/paragraph that describes what the organization/business aspires to achieve in the future.

The vision statement is meant to inspire the staff/members/employees/stakeholders of the organization/business and provide the basis on what they want to build for the future and the actions they need to take towards that goal.

What are the characteristics of a good vision statement?

  • It is short and simple
  • It looks to the future
  • It inspires and motivates
  • It is ambitious, but realistic
  • It is in line with the core values of the organization/business

What is the difference between a mission statement and a vision statement?

The vision statement and mission statement are often confused, and many companies use the terms interchangeably.

However, they each have a different purpose.

The vision statement describes where the organization wants to be in the future;

The mission statement describes what the organization needs to do now to achieve the vision.

The vision and mission statements must support each other, but the mission statement is more specific.

Source: Mission, Vision, and Values. Authored by: John/Lynn Bruton and Lumen Learning. License: CC BY: Attribution


Examples of vision statements:

Here are some examples of vision statements that will help you get a better idea of what we are talking about.

Make-A-Wish: That people everywhere will share the power of a wish

Oxfam: A just world without poverty

Habitat for Humanity: A world where everyone has a decent place to live.

Creative Commons: Nothing less than realizing the full potential of the Internet — universal access to research and education, full participation in culture — to drive a new era of development, growth, and productivity.

Avon: To be the company that best understands and satisfies the product, service and self-fulfillment needs of women – globally.

Wikipedia: Imagine a world in which every single person on the planet is given free access to the sum of all human knowledge. That’s what we’re doing.