In this article, you will find some useful information on how to communicate values:

https://talkingtalent.prosky.co/articles/how-to-communicate-your-company-values

In this article, you will find more about core values and their sustainability: https://lesley.edu/article/the-power-of-company-core-values

In the following articles, you will find some useful advice on how to reinforce values within your organization/business: https://www.wework.com/ideas/growth-innovation/12-ways-reinforce-company-culture

https://medium.com/human-resources-management/values-based-recognition-best-practice-for-employee-engagement-and-retention-a489be32e4b6

In this article, you will find out more about values-based recruitment: https://harver.com/blog/values-based-recruitment/

In this article, you will find examples of questions to ask during value-based recruitment process: https://www.inc.com/inc-advisor/zappos-managing-people-zappos-core-values-interview-assessment.html

These articles will help you understand more values alignment and how to achieve it:

https://www.roystonguest.com/blog/why-aligning-values-with-behaviours-is-key-to-sustainable-high-performance/

https://blog.hrps.org/blogpost/4-Steps-to-Ensure-Values-Alignment-and-Reduce-Workplace-Stress

https://www.beekeeper.io/blog/3-ways-to-align-your-company-values-with-team-values-to-increase-engagement/

In this article, you will learn more about why and how to promote the wellbeing of your employees:

https://www.weforum.org/agenda/2019/01/ensure-your-company-has-employee-wellbeing/

REFERENCES

5 new ideas to communicate company values in a crowded employer landscape: https://www.rewardgateway.com/blog/how-to-communicate-company-values

Aegean airlines –mission: https://en.about.aegeanair.com/company/our-mission/

Alma Whiteley, Jervis Whiteley, “Core Values and Organizational Change: Theory and Practice” (2006). World Scientific Publishing Co. Pte. Ltd.

Shilpy Kashyapa, Sanskrity Josephb, and G. K. Deshmukhc, “Employee Well-Being, Life Satisfaction and the need for Work-Life balance” (2016), Journal of Ravishankar University, Part-A, 22, 11-23

Karen Jeffrey, Sorcha Mahony, Juliet Michaelson and Saamah Abdallah, “Well-being at work: A review of the literature”, (2014), New Economics Foundation (https://b.3cdn.net/nefoundation/71c1bb59a2ce151df7_8am6bqr2q.pdf)